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2010 Leading Providers of Outsourced Sales and Marketing Services
Market Study
Published: April 2011
Pages: 95
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 1562.50 Buy Now!
Research from: Black Book of Outsourcing
Sector: Business Services & Logistics
The sales and marketing outsourcing (SMO) model has evolved from a simple method of outsourcing internal sales into the outsourcing of end-to-end sales and marketing activity. This report combines primary research into customer satisfaction with outsourced SMO services with assessments of market activity to present a multifaceted view of the SMO outsourcing industry.
Features and benefits
* Results of the world's largest primary research project on customer satisfaction with SMO service provision.
* Analysis of activity by region, industry and service type in the global SMO market.
Highlights
An SMO service provider's ability to resolve problems was selected by the most respondents as being "very important."
The use of technology in the SMO industry is expected to increase.
Sales and marketing agencies (SMAs) work as links between CPG companies, retailers, and vendors.
Your key questions answered
* Which SMO service providers provide the highest levels of customer satisfaction?
* Which factors do clients consider most important when assessing satisfaction with SMO service delivery?