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Emerging Flavors in Soft Drinks: New flavor blends, next generation superfruits, and future opportunities
Market Study
Published: June 2010
Pages: 120
Tables: 27
From: GBP 1982.00 Buy Now!
Research from: Business Insights
Sector: Food & Drink
Flavor stimulates one or both of the senses of taste and smell and/or as well as the tactical and temperature receptors in the mouth. Flavor in drinks is derived from a variety of sources, including added ingredients or reactions occurring during blending and processing. From a consumer perspective, the main trends driving the soft drinks market are health and wellbeing, consumer sophistication, simplicity, experimentation and ethical and “green” purchasing. These consumer trends are putting pressure on the flavor industry to be much clearer and precise in terms of flavor definition (e.g. bourbon, Tahitian or Mexican vanilla), declaring whether flavors are natural or synthetic and stating the exact health benefits and ethical credentials of products. Some of the consumer trends overlap and others are contradictory which creates complexity for manufacturers as well as providing opportunities for the development of new and niche flavor groups. This report provides a comprehensive review of growing and emerging flavors in soft drinks globally by sub-segment and region. In addition, it evaluates the drivers affecting the development of flavors, the technological developments and innovations in the soft drinks flavoring industry.