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Global New Product Alert - May 2010
Market Study
Published: June 2010
Pages: 70
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 133.33 Buy Now!
Research from: Datamonitor
Sector: Consumer Goods & Services
Introduction
Global New Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.
Scope
*Geographic coverage: global.
*Category coverage: food, drinks, personal care and household products.
Highlights
This month's new drinks review focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market. Such claims highlight consumers' current attraction to functional products that provide quick fixes for their body and cognitive needs.
Reasons to Purchase
*Assess product innovation trends in your market.
*Learn from successful new product launches.
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 3
Diet foods: may lack long-term appeal 3
FLAVORS & FRAGRANCES 4
Jams and preserves: top flavors in new products 4
Europe 4
North America 5
South and Central America 6
Asia Pacific 7
FABs: top flavors in new products 8
Europe 8
North America 9
South and Central America 10
Asia Pacific 11
Cough and congestion relief: top flavors in new products 12
Europe 12
North America 13
South and Central America 14
Asia Pacific 15
Fabric conditioners: top fragrances in new products 16
Europe 16
North America 17
South and Central America 18
Asia Pacific 19
NEW FOOD REVIEW 20
Yogurt to outmuscle the competition 20
New food launches by category, January to March 2010: cakes and pastries into top 10 in Europe 24
Europe 24
North America 25
South and Central America 26
Asia Pacific 27
Product claims: new food launches, January to March 2010 28
Europe 28
North America 29
South and Central America 30
Asia Pacific 31
NEW DRINKS REVIEW 32
Relaxation drinks gain appeal as antidotes to a stressed lifestyle 32
New drinks launches by category, January to March 2010: whiskey raises spirits in North America 37
Europe 37
North America 38
South and Central America 39
Asia Pacific 40
Product claims: new drinks launches, January to March 2010 41
Europe 41
North America 42
South and Central America 43
Asia Pacific 44
NEW PERSONAL CARE REVIEW 45
Negative ions and heat-responsive molecules reveal deodorizing power 45
New personal care launches by category, January to March 2010: shampoo loses impetus in Europe 49
Europe 49
North America 50
South and Central America 51
Asia Pacific 52
Product claims: new personal care launches, January to March 2010 53
Europe 53
North America 54
South and Central America 55
Asia Pacific 56
NEW HOUSEHOLD GOODS REVIEW 57
Multifunctional benefits boost product appeal 57
New household goods launches by category, January to March 2010: leaner times for disinfectants and multi-purpose cleaners 60
Europe 60
North America 61
South and Central America 62
Asia Pacific 63
Product claims: new household goods launches, January to March 2010 64
Europe 64
North America 65
South and Central America 66
Asia Pacific 67
APPENDIX 68
About Product Launch Analytics 68
Editors 69
Ask the analyst 70
Datamonitor consulting 70
Disclaimer 70
List of Tables
Table 1: Top claims in new food launches in Europe, January to March 2010, compared to the same period of the year before 28
Table 2: Top claims in new food launches in North America, January to March 2010, compared to the same period of the year before 29
Table 3: Top claims in new food launches in South and Central America, January to March 2010, compared to the same period of the year before 30
Table 4: Top claims in new food launches in Asia Pacific, January to March 2010, compared to the same period of the year before 31
Table 5: Top claims in new drinks launches in Europe, January to March 2010, compared to the same period of the year before 41
Table 6: Top claims in new drinks launches in North America, January to March 2010, compared to the same period of the year before 42
Table 7: Top claims in new drinks launches in South and Central America, January to March 2010, compared to the same period of the year before 43
Table 8: Top claims in new drinks launches in Asia Pacific, January to March 2010, compared to the same period of the year before 44
Table 9: Top claims in new personal care launches in Europe, January to March 2010, compared to the same period of the year before 53
Table 10: Top claims in new personal care launches in North America, January to March 2010, compared to the same period of the year before 54
Table 11: Top claims in new personal care launches in South and Central America, January to March 2010, compared to the same period of the year before 55
Table 12: Top claims in new personal care launches in Asia Pacific, January to March 2010, compared to the same period of the year before 56
Table 13: Top claims in new household goods launches in Europe, January to March 2010, compared to the same period of the year before 64
Table 14: Top claims in new household goods launches in North America, January to March 2010, compared to the same period of the year before 65
Table 15: Top claims in new household goods launches in South and Central America, January to March 2010, compared to the same period of the year before 66
Table 16: Top claims in new household goods launches in Asia Pacific, January to March 2010, compared to the same period of the year before 67
List of Figures
Figure 1: Jams and preserves: top flavors in new products in Europe 4
Figure 2: Jams and preserves: top flavors in new products in North America 5
Figure 3: Jams and preserves: top flavors in new products in South and Central America 6
Figure 4: Jams and preserves: top flavors in new products in Asia Pacific 7
Figure 5: FABs: top flavors in new products in Europe 8
Figure 6: FABs: top flavors in new products in North America 9
Figure 7: FABs: top flavors in new products in South and Central America 10
Figure 8: FABs: top flavors in new products in Asia Pacific 11
Figure 9: Cough and congestion relief: top flavors in new products in Europe 12
Figure 10: Cough and congestion relief: top flavors in new products in North America 13
Figure 11: Cough and congestion relief: top flavors in new products in South and Central America 14
Figure 12: Cough and congestion relief: top flavors in new products in Asia Pacific 15
Figure 13: Fabric conditioners: top fragrances in new products in Europe 16
Figure 14: Fabric conditioners: top fragrances in new products in North America 17
Figure 15: Fabric conditioners: top fragrances in new products in South and Central America 18
Figure 16: Fabric conditioners: top fragrances in new products in Asia Pacific 19
Figure 17: Old Home Safflower Power Yogurt 21
Figure 18: GreeNoodle Non Fried Noodles Jams and preserves Mix 21
Figure 19: Women Care Fit Pao de Mel Cereal Bar 22
Figure 20: Ador Chocolate 22
Figure 21: Baru Chocolate Paired Dragees 22
Figure 22: Cacua Show Ovo Explosivo Chocolate Egg 23
Figure 23: Leading food launches by category in Europe, January to March 2009 and 2010 24
Figure 24: Leading food launches by category in North America, January to March 2009 and 2010 25
Figure 25: Leading food launches by category in South and Central America, January to March 2009 and 2010 26
Figure 26: Leading food launches by category in Asia Pacific, January to March 2009 and 2010 27
Figure 27: Dream Water 0-Calorie Sleep and Relaxation Drink 34
Figure 28: Avia Relax Drinking Water With Laughing Gas 34
Figure 29: WH2Ole Functional Water 34
Figure 30: Caves Road B Vitamin Enhanced Waters 35
Figure 31: Go Fast! Sports Energy Drink with Coconut Water 35
Figure 32: Dasani Purified Water in PlantBottle 35
Figure 33: Kah Day of the Dead Tequila 36
Figure 34: Leading drinks launches by category in Europe, January to March 2009 and 2010 37
Figure 35: Leading drinks launches by category in North America, January to March 2009 and 2010 38
Figure 36: Leading drinks launches by category in South and Central America, January to March 2009 and 2010 39
Figure 37: Leading drinks launches by category in Asia Pacific, January to March 2009 and 2010 40
Figure 38: Gillette Deodorant Thermo-Reactif 46
Figure 39: Replay Your Fragrance! for Him Men's Fragrance 46
Figure 40: Love Moon Anion Seven Layer Anionic Sanitary Towels 47
Figure 41: Schick Hydro Razor - Hydro3, Hydro 5 47
Figure 42: Kanebo Comsetics Veil C Powder 47
Figure 43: Natura Nature Shampoo Lalala 48
Figure 44: Leading personal care launches by category in Europe, January to March 2009 and 2010 49
Figure 45: Leading personal care launches by category in North America, January to March 2009 and 2010 50
Figure 46: Leading personal care launches by category in South and Central America, January to March 2009 and 2010 51
Figure 47: Leading personal care launches by category in Asia Pacific, January to March 2009 and 2010 52
Figure 48: Ariel 7 Solucoes Laundry Liquid Detergent 58
Figure 49: Melitta Filter & Crema Set 58
Figure 50: DuoDish Combination Hand Dishwashing Plus Auto Dish Detergent 58
Figure 51: Paic Pur + Clair Dishwashing Liquid 59
Figure 52: Kids Konserve Food Kozy Reusable Plastic Wrappers 59
Figure 53: Safix Scrub Pad 59
Figure 54: Leading household goods launches by category in Europe, January to March 2009 and 2010 60
Figure 55: Leading household goods launches by category in North America, January to March 2009 and 2010 61
Figure 56: Leading household goods launches by category in South and Central America, January to March 2009 and 2010 62
Figure 57: Leading household goods launches by category in Asia Pacific, January to March 2009 and 2010 63
Global New Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.
Scope
*Geographic coverage: global.
*Category coverage: food, drinks, personal care and household products.
Highlights
This month's new drinks review focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market. Such claims highlight consumers' current attraction to functional products that provide quick fixes for their body and cognitive needs.
Reasons to Purchase
*Assess product innovation trends in your market.
*Learn from successful new product launches.
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 3
Diet foods: may lack long-term appeal 3
FLAVORS & FRAGRANCES 4
Jams and preserves: top flavors in new products 4
Europe 4
North America 5
South and Central America 6
Asia Pacific 7
FABs: top flavors in new products 8
Europe 8
North America 9
South and Central America 10
Asia Pacific 11
Cough and congestion relief: top flavors in new products 12
Europe 12
North America 13
South and Central America 14
Asia Pacific 15
Fabric conditioners: top fragrances in new products 16
Europe 16
North America 17
South and Central America 18
Asia Pacific 19
NEW FOOD REVIEW 20
Yogurt to outmuscle the competition 20
New food launches by category, January to March 2010: cakes and pastries into top 10 in Europe 24
Europe 24
North America 25
South and Central America 26
Asia Pacific 27
Product claims: new food launches, January to March 2010 28
Europe 28
North America 29
South and Central America 30
Asia Pacific 31
NEW DRINKS REVIEW 32
Relaxation drinks gain appeal as antidotes to a stressed lifestyle 32
New drinks launches by category, January to March 2010: whiskey raises spirits in North America 37
Europe 37
North America 38
South and Central America 39
Asia Pacific 40
Product claims: new drinks launches, January to March 2010 41
Europe 41
North America 42
South and Central America 43
Asia Pacific 44
NEW PERSONAL CARE REVIEW 45
Negative ions and heat-responsive molecules reveal deodorizing power 45
New personal care launches by category, January to March 2010: shampoo loses impetus in Europe 49
Europe 49
North America 50
South and Central America 51
Asia Pacific 52
Product claims: new personal care launches, January to March 2010 53
Europe 53
North America 54
South and Central America 55
Asia Pacific 56
NEW HOUSEHOLD GOODS REVIEW 57
Multifunctional benefits boost product appeal 57
New household goods launches by category, January to March 2010: leaner times for disinfectants and multi-purpose cleaners 60
Europe 60
North America 61
South and Central America 62
Asia Pacific 63
Product claims: new household goods launches, January to March 2010 64
Europe 64
North America 65
South and Central America 66
Asia Pacific 67
APPENDIX 68
About Product Launch Analytics 68
Editors 69
Ask the analyst 70
Datamonitor consulting 70
Disclaimer 70
List of Tables
Table 1: Top claims in new food launches in Europe, January to March 2010, compared to the same period of the year before 28
Table 2: Top claims in new food launches in North America, January to March 2010, compared to the same period of the year before 29
Table 3: Top claims in new food launches in South and Central America, January to March 2010, compared to the same period of the year before 30
Table 4: Top claims in new food launches in Asia Pacific, January to March 2010, compared to the same period of the year before 31
Table 5: Top claims in new drinks launches in Europe, January to March 2010, compared to the same period of the year before 41
Table 6: Top claims in new drinks launches in North America, January to March 2010, compared to the same period of the year before 42
Table 7: Top claims in new drinks launches in South and Central America, January to March 2010, compared to the same period of the year before 43
Table 8: Top claims in new drinks launches in Asia Pacific, January to March 2010, compared to the same period of the year before 44
Table 9: Top claims in new personal care launches in Europe, January to March 2010, compared to the same period of the year before 53
Table 10: Top claims in new personal care launches in North America, January to March 2010, compared to the same period of the year before 54
Table 11: Top claims in new personal care launches in South and Central America, January to March 2010, compared to the same period of the year before 55
Table 12: Top claims in new personal care launches in Asia Pacific, January to March 2010, compared to the same period of the year before 56
Table 13: Top claims in new household goods launches in Europe, January to March 2010, compared to the same period of the year before 64
Table 14: Top claims in new household goods launches in North America, January to March 2010, compared to the same period of the year before 65
Table 15: Top claims in new household goods launches in South and Central America, January to March 2010, compared to the same period of the year before 66
Table 16: Top claims in new household goods launches in Asia Pacific, January to March 2010, compared to the same period of the year before 67
List of Figures
Figure 1: Jams and preserves: top flavors in new products in Europe 4
Figure 2: Jams and preserves: top flavors in new products in North America 5
Figure 3: Jams and preserves: top flavors in new products in South and Central America 6
Figure 4: Jams and preserves: top flavors in new products in Asia Pacific 7
Figure 5: FABs: top flavors in new products in Europe 8
Figure 6: FABs: top flavors in new products in North America 9
Figure 7: FABs: top flavors in new products in South and Central America 10
Figure 8: FABs: top flavors in new products in Asia Pacific 11
Figure 9: Cough and congestion relief: top flavors in new products in Europe 12
Figure 10: Cough and congestion relief: top flavors in new products in North America 13
Figure 11: Cough and congestion relief: top flavors in new products in South and Central America 14
Figure 12: Cough and congestion relief: top flavors in new products in Asia Pacific 15
Figure 13: Fabric conditioners: top fragrances in new products in Europe 16
Figure 14: Fabric conditioners: top fragrances in new products in North America 17
Figure 15: Fabric conditioners: top fragrances in new products in South and Central America 18
Figure 16: Fabric conditioners: top fragrances in new products in Asia Pacific 19
Figure 17: Old Home Safflower Power Yogurt 21
Figure 18: GreeNoodle Non Fried Noodles Jams and preserves Mix 21
Figure 19: Women Care Fit Pao de Mel Cereal Bar 22
Figure 20: Ador Chocolate 22
Figure 21: Baru Chocolate Paired Dragees 22
Figure 22: Cacua Show Ovo Explosivo Chocolate Egg 23
Figure 23: Leading food launches by category in Europe, January to March 2009 and 2010 24
Figure 24: Leading food launches by category in North America, January to March 2009 and 2010 25
Figure 25: Leading food launches by category in South and Central America, January to March 2009 and 2010 26
Figure 26: Leading food launches by category in Asia Pacific, January to March 2009 and 2010 27
Figure 27: Dream Water 0-Calorie Sleep and Relaxation Drink 34
Figure 28: Avia Relax Drinking Water With Laughing Gas 34
Figure 29: WH2Ole Functional Water 34
Figure 30: Caves Road B Vitamin Enhanced Waters 35
Figure 31: Go Fast! Sports Energy Drink with Coconut Water 35
Figure 32: Dasani Purified Water in PlantBottle 35
Figure 33: Kah Day of the Dead Tequila 36
Figure 34: Leading drinks launches by category in Europe, January to March 2009 and 2010 37
Figure 35: Leading drinks launches by category in North America, January to March 2009 and 2010 38
Figure 36: Leading drinks launches by category in South and Central America, January to March 2009 and 2010 39
Figure 37: Leading drinks launches by category in Asia Pacific, January to March 2009 and 2010 40
Figure 38: Gillette Deodorant Thermo-Reactif 46
Figure 39: Replay Your Fragrance! for Him Men's Fragrance 46
Figure 40: Love Moon Anion Seven Layer Anionic Sanitary Towels 47
Figure 41: Schick Hydro Razor - Hydro3, Hydro 5 47
Figure 42: Kanebo Comsetics Veil C Powder 47
Figure 43: Natura Nature Shampoo Lalala 48
Figure 44: Leading personal care launches by category in Europe, January to March 2009 and 2010 49
Figure 45: Leading personal care launches by category in North America, January to March 2009 and 2010 50
Figure 46: Leading personal care launches by category in South and Central America, January to March 2009 and 2010 51
Figure 47: Leading personal care launches by category in Asia Pacific, January to March 2009 and 2010 52
Figure 48: Ariel 7 Solucoes Laundry Liquid Detergent 58
Figure 49: Melitta Filter & Crema Set 58
Figure 50: DuoDish Combination Hand Dishwashing Plus Auto Dish Detergent 58
Figure 51: Paic Pur + Clair Dishwashing Liquid 59
Figure 52: Kids Konserve Food Kozy Reusable Plastic Wrappers 59
Figure 53: Safix Scrub Pad 59
Figure 54: Leading household goods launches by category in Europe, January to March 2009 and 2010 60
Figure 55: Leading household goods launches by category in North America, January to March 2009 and 2010 61
Figure 56: Leading household goods launches by category in South and Central America, January to March 2009 and 2010 62
Figure 57: Leading household goods launches by category in Asia Pacific, January to March 2009 and 2010 63

