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Table of Contents

Industry Guide
Published: June 2010
Pages: 253
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 996.67   Buy Now!
Research from: Datamonitor
Sector: Consumer Goods & Services

Datamonitor's Fruit & Vegetables: Global Industry Guide is an essential resource for top-level data and analysis covering the Fruit & Vegetables industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global fruit & vegetables market grew by 6% in 2009 to reach a value of $511.6 billion.

In 2014, the global fruit & vegetables market is forecast to have a value of $687.8 billion, an increase of 34.4% since 2009.

The global fruit & vegetables market grew by 1.2% in 2009 to reach a volume of 614.6 million tonnes.
In 2014, the global fruit & vegetables market is forecast to have a volume of 652.4 million tonnes, an increase of 6.2% since 2009.

Vegetables constitute the largest segment of the global fruit & vegetables market, accounting for 65.3% of the market's total value.

Asia-Pacific accounts for 45.1% of the global fruit & vegetables market value. The fruit and vegetables market is highly concentrated with large supermarket chains using their bargaining power and brand strength to dominate.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Values are calculated from the total volume consumed and the retail price per kg. All currency conversions are calculated using constant 2009 average annual exchange rates.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 21
What is this report about? 21
Who is the target reader? 21
Market definition 21
GLOBAL FRUIT & VEGETABLES 22
MARKET OVERVIEW 22
MARKET VALUE 23
MARKET VOLUME 24
MARKET SEGMENTATION I 25
MARKET SEGMENTATION II 26
FIVE FORCES ANALYSIS 27
MARKET FORECASTS 33
FRUIT & VEGETABLES IN ASIAPACIFIC 36
MARKET OVERVIEW 36
MARKET VALUE 37
MARKET VOLUME 38
MARKET SEGMENTATION I 39
MARKET SEGMENTATION II 40
FIVE FORCES ANALYSIS 41
MARKET FORECASTS 47
FRUIT & VEGETABLES IN EUROPE 50
MARKET OVERVIEW 50
MARKET VALUE 51
MARKET VOLUME 52
MARKET SEGMENTATION I 53
MARKET SEGMENTATION II 54
FIVE FORCES ANALYSIS 55
MARKET FORECASTS 61
FRUIT & VEGETABLES IN BELGIUM 64
MARKET OVERVIEW 64
MARKET VALUE 65
MARKET VOLUME 66
MARKET SEGMENTATION I 67
MARKET SEGMENTATION II 68
FIVE FORCES ANALYSIS 69
MARKET FORECASTS 75
MACROECONOMIC INDICATORS 77
FRUIT & VEGETABLES IN CANADA 79
MARKET OVERVIEW 79
MARKET VALUE 80
MARKET VOLUME 81
MARKET SEGMENTATION I 82
MARKET SEGMENTATION II 83
FIVE FORCES ANALYSIS 84
MARKET FORECASTS 90
MACROECONOMIC INDICATORS 92
FRUIT & VEGETABLES IN CHINA 94
MARKET OVERVIEW 94
MARKET VALUE 95
MARKET VOLUME 96
MARKET SEGMENTATION I 97
MARKET SEGMENTATION II 98
FIVE FORCES ANALYSIS 99
MARKET FORECASTS 105
MACROECONOMIC INDICATORS 107
FRUIT & VEGETABLES IN FRANCE 109
MARKET OVERVIEW 109
MARKET VALUE 110
MARKET VOLUME 111
MARKET SEGMENTATION I 112
MARKET SEGMENTATION II 113
FIVE FORCES ANALYSIS 114
MARKET FORECASTS 120
MACROECONOMIC INDICATORS 122
FRUIT & VEGETABLES IN GERMANY 124
MARKET OVERVIEW 124
MARKET VALUE 125
MARKET VOLUME 126
MARKET SEGMENTATION I 127
MARKET SEGMENTATION II 128
FIVE FORCES ANALYSIS 129
MARKET FORECASTS 135
MACROECONOMIC INDICATORS 137
FRUIT & VEGETABLES IN ITALY 139
MARKET OVERVIEW 139
MARKET VALUE 140
MARKET VOLUME 141
MARKET SEGMENTATION I 142
MARKET SEGMENTATION II 143
FIVE FORCES ANALYSIS 144
MARKET FORECASTS 150
MACROECONOMIC INDICATORS 152
FRUIT & VEGETABLES IN JAPAN 154
MARKET OVERVIEW 154
MARKET VALUE 155
MARKET VOLUME 156
MARKET SEGMENTATION I 157
MARKET SEGMENTATION II 158
FIVE FORCES ANALYSIS 159
MARKET FORECASTS 165
MACROECONOMIC INDICATORS 167
FRUIT & VEGETABLES IN THE NETHERLANDS 169
MARKET OVERVIEW 169
MARKET VALUE 170
MARKET VOLUME 171
MARKET SEGMENTATION I 172
MARKET SEGMENTATION II 173
FIVE FORCES ANALYSIS 174
MARKET FORECASTS 180
MACROECONOMIC INDICATORS 183
FRUIT & VEGETABLES IN SPAIN 185
MARKET OVERVIEW 185
MARKET VALUE 186
MARKET VOLUME 187
MARKET SEGMENTATION I 188
MARKET SEGMENTATION II 189
FIVE FORCES ANALYSIS 190
MARKET FORECASTS 196
MACROECONOMIC INDICATORS 198
FRUIT & VEGETABLES IN THE UNITED KINGDOM 200
MARKET OVERVIEW 200
MARKET VALUE 201
MARKET VOLUME 202
MARKET SEGMENTATION I 203
MARKET SEGMENTATION II 204
FIVE FORCES ANALYSIS 205
MARKET FORECASTS 212
MACROECONOMIC INDICATORS 215
FRUIT & VEGETABLES IN THE UNITED STATES 217
MARKET OVERVIEW 217
MARKET VALUE 218
MARKET VOLUME 219
MARKET SEGMENTATION I 220
MARKET SEGMENTATION II 221
FIVE FORCES ANALYSIS 222
MARKET FORECASTS 228
MACROECONOMIC INDICATORS 230
COMPANY PROFILES 232
LEADING COMPANIES 232
APPENDIX 252
Data Research Methodology 252
About Datamonitor 253
Disclaimer 253

LIST OF TABLES
Table 1: Global fruit & vegetables market value: $ billion, 2005–09(e) 23
Table 2: Global fruit & vegetables market volume: million tonnes, 2005–09(e) 24
Table 3: Global fruit & vegetables market segmentation I:% share, by value, 2009(e) 25
Table 4: Global fruit & vegetables market segmentation II: % share, by value, 2009(e) 26
Table 5: Global fruit & vegetables market value forecast: $ billion, 2009–14 33
Table 6: Global fruit & vegetables market volume forecast: million tonnes, 2009–14 34
Table 7: Asia-Pacific fruit & vegetables market value: $ billion, 2005–09(e) 37
Table 8: Asia–Pacific fruit & vegetables market volume: million tonnes, 2005–09(e) 38
Table 9: Asia-Pacific fruit & vegetables market segmentation I:% share, by value, 2009(e) 39
Table 10: Asia-Pacific fruit & vegetables market segmentation II: % share, by value, 2009(e) 40
Table 11: Asia-Pacific fruit & vegetables market value forecast: $ billion, 2009–14 47
Table 12: Asia–Pacific fruit & vegetables market volume forecast: million tonnes, 2009–14 48
Table 13: Europe fruit & vegetables market value: $ billion, 2005–09(e) 51
Table 14: Europe fruit & vegetables market volume: million tonnes, 2005–09(e) 52
Table 15: Europe fruit & vegetables market segmentation I:% share, by value, 2009(e) 53
Table 16: Europe fruit & vegetables market segmentation II: % share, by value, 2009(e) 54
Table 17: Europe fruit & vegetables market value forecast: $ billion, 2009–14 61
Table 18: Europe fruit & vegetables market volume forecast: million tonnes, 2009–14 62
Table 19: Belgium fruit & vegetables market value: $ billion, 2005–09(e) 65
Table 20: Belgium fruit & vegetables market volume: million tonnes, 2005–09(e) 66
Table 21: Belgium fruit & vegetables market segmentation I:% share, by value, 2009(e) 67
Table 22: Belgium fruit & vegetables market segmentation II: % share, by value, 2009(e) 68
Table 23: Belgium fruit & vegetables market value forecast: $ billion, 2009–14 75
Table 24: Belgium fruit & vegetables market volume forecast: million tonnes, 2009–14 76
Table 25: Belgium size of population (million), 2005–09 77
Table 26: Belgium gdp (constant 2000 prices, $ billion), 2005–09 77
Table 27: Belgium gdp (current prices, $ billion), 2005–09 77
Table 28: Belgium inflation, 2005–09 78
Table 29: Belgium consumer price index (absolute), 2005–09 78
Table 30: Belgium exchange rate, 2005–09 78
Table 31: Canada fruit & vegetables market value: $ billion, 2005–09(e) 80
Table 32: Canada fruit & vegetables market volume: million tonnes, 2005–09(e) 81
Table 33: Canada fruit & vegetables market segmentation I:% share, by value, 2009(e) 82
Table 34: Canada fruit & vegetables market segmentation II: % share, by value, 2009(e) 83
Table 35: Canada fruit & vegetables market value forecast: $ billion, 2009–14 90
Table 36: Canada fruit & vegetables market volume forecast: million tonnes, 2009–14 91
Table 37: Canada size of population (million), 2005–09 92
Table 38: Canada gdp (constant 2000 prices, $ billion), 2005–09 92
Table 39: Canada gdp (current prices, $ billion), 2005–09 92
Table 40: Canada inflation, 2005–09 93
Table 41: Canada consumer price index (absolute), 2005–09 93
Table 42: Canada exchange rate, 2005–09 93
Table 43: China fruit & vegetables market value: $ billion, 2005–09(e) 95
Table 44: China fruit & vegetables market volume: million tonnes, 2005–09(e) 96
Table 45: China fruit & vegetables market segmentation I:% share, by value, 2009(e) 97
Table 46: China fruit & vegetables market segmentation II: % share, by value, 2009(e) 98
Table 47: China fruit & vegetables market value forecast: $ billion, 2009–14 105
Table 48: China fruit & vegetables market volume forecast: million tonnes, 2009–14 106
Table 49: China size of population (million), 2005–09 107
Table 50: China gdp (constant 2000 prices, $ billion), 2005–09 107
Table 51: China gdp (current prices, $ billion), 2005–09 107
Table 52: China inflation, 2005–09 108
Table 53: China consumer price index (absolute), 2005–09 108
Table 54: China exchange rate, 2005–09 108
Table 55: France fruit & vegetables market value: $ billion, 2005–09(e) 110
Table 56: France fruit & vegetables market volume: million tonnes, 2005–09(e) 111
Table 57: France fruit & vegetables market segmentation I:% share, by value, 2009(e) 112
Table 58: France fruit & vegetables market segmentation II: % share, by value, 2009(e) 113
Table 59: France fruit & vegetables market value forecast: $ billion, 2009–14 120
Table 60: France fruit & vegetables market volume forecast: million tonnes, 2009–14 121
Table 61: France size of population (million), 2005–09 122
Table 62: France gdp (constant 2000 prices, $ billion), 2005–09 122
Table 63: France gdp (current prices, $ billion), 2005–09 122
Table 64: France inflation, 2005–09 123
Table 65: France consumer price index (absolute), 2005–09 123
Table 66: France exchange rate, 2005–09 123
Table 67: Germany fruit & vegetables market value: $ billion, 2005–09(e) 125
Table 68: Germany fruit & vegetables market volume: million tonnes, 2005–09(e) 126
Table 69: Germany fruit & vegetables market segmentation I:% share, by value, 2009(e) 127
Table 70: Germany fruit & vegetables market segmentation II: % share, by value, 2009(e) 128
Table 71: Germany fruit & vegetables market value forecast: $ billion, 2009–14 135
Table 72: Germany fruit & vegetables market volume forecast: million tonnes, 2009–14 136
Table 73: Germany size of population (million), 2005–09 137
Table 74: Germany gdp (constant 2000 prices, $ billion), 2005–09 137
Table 75: Germany gdp (current prices, $ billion), 2005–09 137
Table 76: Germany inflation, 2005–09 138
Table 77: Germany consumer price index (absolute), 2005–09 138
Table 78: Germany exchange rate, 2005–09 138
Table 79: Italy fruit & vegetables market value: $ billion, 2005–09(e) 140
Table 80: Italy fruit & vegetables market volume: million tonnes, 2005–09(e) 141
Table 81: Italy fruit & vegetables market segmentation I:% share, by value, 2009(e) 142
Table 82: Italy fruit & vegetables market segmentation II: % share, by value, 2009(e) 143
Table 83: Italy fruit & vegetables market value forecast: $ billion, 2009–14 150
Table 84: Italy fruit & vegetables market volume forecast: million tonnes, 2009–14 151
Table 85: Italy size of population (million), 2005–09 152
Table 86: Italy gdp (constant 2000 prices, $ billion), 2005–09 152
Table 87: Italy gdp (current prices, $ billion), 2005–09 152
Table 88: Italy inflation, 2005–09 153
Table 89: Italy consumer price index (absolute), 2005–09 153
Table 90: Italy exchange rate, 2005–09 153
Table 91: Japan fruit & vegetables market value: $ billion, 2005–09(e) 155
Table 92: Japan fruit & vegetables market volume: million tonnes, 2005–09(e) 156
Table 93: Japan fruit & vegetables market segmentation I:% share, by value, 2009(e) 157
Table 94: Japan fruit & vegetables market segmentation II: % share, by value, 2009(e) 158
Table 95: Japan fruit & vegetables market value forecast: $ billion, 2009–14 165
Table 96: Japan fruit & vegetables market volume forecast: million tonnes, 2009–14 166
Table 97: Japan size of population (million), 2005–09 167
Table 98: Japan gdp (constant 2000 prices, $ billion), 2005–09 167
Table 99: Japan gdp (current prices, $ billion), 2005–09 167
Table 100: Japan inflation, 2005–09 168
Table 101: Japan consumer price index (absolute), 2005–09 168
Table 102: Japan exchange rate, 2005–09 168
Table 103: Netherlands fruit & vegetables market value: $ billion, 2005–09(e) 170
Table 104: Netherlands fruit & vegetables market volume: million tonnes, 2005–09(e) 171
Table 105: Netherlands fruit & vegetables market segmentation I:% share, by value, 2009(e) 172
Table 106: Netherlands fruit & vegetables market segmentation II: % share, by value, 2009(e) 173
Table 107: Netherlands fruit & vegetables market value forecast: $ billion, 2009–14 180
Table 108: Netherlands fruit & vegetables market volume forecast: million tonnes, 2009–14 182
Table 109: Netherlands size of population (million), 2005–09 183
Table 110: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 183
Table 111: Netherlands gdp (current prices, $ billion), 2005–09 183
Table 112: Netherlands inflation, 2005–09 184
Table 113: Netherlands consumer price index (absolute), 2005–09 184
Table 114: Netherlands exchange rate, 2005–09 184
Table 115: Spain fruit & vegetables market value: $ billion, 2005–09(e) 186
Table 116: Spain fruit & vegetables market volume: million tonnes, 2005–09(e) 187
Table 117: Spain fruit & vegetables market segmentation I:% share, by value, 2009(e) 188
Table 118: Spain fruit & vegetables market segmentation II: % share, by value, 2009(e) 189
Table 119: Spain fruit & vegetables market value forecast: $ billion, 2009–14 196
Table 120: Spain fruit & vegetables market volume forecast: million tonnes, 2009–14 197
Table 121: Spain size of population (million), 2005–09 198
Table 122: Spain gdp (constant 2000 prices, $ billion), 2005–09 198
Table 123: Spain gdp (current prices, $ billion), 2005–09 198
Table 124: Spain inflation, 2005–09 199
Table 125: Spain consumer price index (absolute), 2005–09 199
Table 126: Spain exchange rate, 2005–09 199
Table 127: United Kingdom fruit & vegetables market value: $ billion, 2005–09(e) 201
Table 128: United Kingdom fruit & vegetables market volume: million tonnes, 2005–09(e) 202
Table 129: United Kingdom fruit & vegetables market segmentation I:% share, by value, 2009(e) 203
Table 130: United Kingdom fruit & vegetables market segmentation II: % share, by value, 2009(e) 204
Table 131: United Kingdom fruit & vegetables market value forecast: $ billion, 2009–14 212
Table 132: United Kingdom fruit & vegetables market volume forecast: million tonnes, 2009–14 214
Table 133: United Kingdom size of population (million), 2005–09 215
Table 134: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 215
Table 135: United Kingdom gdp (current prices, $ billion), 2005–09 215
Table 136: United Kingdom inflation, 2005–09 216
Table 137: United Kingdom consumer price index (absolute), 2005–09 216
Table 138: United Kingdom exchange rate, 2005–09 216
Table 139: United States fruit & vegetables market value: $ billion, 2005–09(e) 218
Table 140: United States fruit & vegetables market volume: million tonnes, 2005–09(e) 219
Table 141: United States fruit & vegetables market segmentation I:% share, by value, 2009(e) 220
Table 142: United States fruit & vegetables market segmentation II: % share, by value, 2009(e) 221
Table 143: United States fruit & vegetables market value forecast: $ billion, 2009–14 228
Table 144: United States fruit & vegetables market volume forecast: million tonnes, 2009–14 229
Table 145: United States size of population (million), 2005–09 230
Table 146: United States gdp (constant 2000 prices, $ billion), 2005–09 230
Table 147: United States gdp (current prices, $ billion), 2005–09 230
Table 148: United States inflation, 2005–09 231
Table 149: United States consumer price index (absolute), 2005–09 231
Table 150: United States exchange rate, 2005–09 231
Table 151: Carrefour S.A.: key facts 232
Table 152: Carrefour S.A.: key financials ($) 234
Table 153: Carrefour S.A.: key financials (€) 234
Table 154: Carrefour S.A.: key financial ratios 235
Table 155: Safeway Inc: key facts 237
Table 156: Safeway Inc: key financials ($) 238
Table 157: Safeway Inc: key financial ratios 238
Table 158: The Kroger Co.: key facts 241
Table 159: The Kroger Co.: key financials ($) 244
Table 160: The Kroger Co.: key financial ratios 244
Table 161: Wal-Mart Stores, Inc.: key facts 247
Table 162: Wal-Mart Stores, Inc.: key financials ($) 249
Table 163: Wal-Mart Stores, Inc.: key financial ratios 249


LIST OF FIGURES
Figure 1: Global fruit & vegetables market value: $ billion, 2005–09(e) 23
Figure 2: Global fruit & vegetables market volume: million tonnes, 2005–09(e) 24
Figure 3: Global fruit & vegetables market segmentation I:% share, by value, 2009(e) 25
Figure 4: Global fruit & vegetables market segmentation II: % share, by value, 2009(e) 26
Figure 5: Forces driving competition in the global fruit & vegetables market, 2009 27
Figure 6: Drivers of buyer power in the global fruit & vegetables market, 2009 28
Figure 7: Drivers of supplier power in the global fruit & vegetables market, 2009 29
Figure 8: Factors influencing the likelihood of new entrants in the global fruit & vegetables market, 2009 30
Figure 9: Factors influencing the threat of substitutes in the global fruit & vegetables market, 2009 31
Figure 10: Drivers of degree of rivalry in the global fruit & vegetables market, 2009 32
Figure 11: Global fruit & vegetables market value forecast: $ billion, 2009–14 33
Figure 12: Global fruit & vegetables market volume forecast: million tonnes, 2009–14 35
Figure 13: Asia-Pacific fruit & vegetables market value: $ billion, 2005–09(e) 37
Figure 14: Asia–Pacific fruit & vegetables market volume: million tonnes, 2005–09(e) 38
Figure 15: Asia-Pacific fruit & vegetables market segmentation I:% share, by value, 2009(e) 39
Figure 16: Asia-Pacific fruit & vegetables market segmentation II: % share, by value, 2009(e) 40
Figure 17: Forces driving competition in the fruit & vegetables market in Asia-Pacific, 2009 41
Figure 18: Drivers of buyer power in the fruit & vegetables market in Asia-Pacific, 2009 42
Figure 19: Drivers of supplier power in the fruit & vegetables market in Asia-Pacific, 2009 43
Figure 20: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Asia-Pacific, 2009 44
Figure 21: Factors influencing the threat of substitutes in the fruit & vegetables market in Asia-Pacific, 2009 45
Figure 22: Drivers of degree of rivalry in the fruit & vegetables market in Asia-Pacific, 2009 46
Figure 23: Asia-Pacific fruit & vegetables market value forecast: $ billion, 2009–14 47
Figure 24: Asia–Pacific fruit & vegetables market volume forecast: million tonnes, 2009–14 49
Figure 25: Europe fruit & vegetables market value: $ billion, 2005–09(e) 51
Figure 26: Europe fruit & vegetables market volume: million tonnes, 2005–09(e) 52
Figure 27: Europe fruit & vegetables market segmentation I:% share, by value, 2009(e) 53
Figure 28: Europe fruit & vegetables market segmentation II: % share, by value, 2009(e) 54
Figure 29: Forces driving competition in the fruit & vegetables market in Europe, 2009 55
Figure 30: Drivers of buyer power in the fruit & vegetables market in Europe, 2009 56
Figure 31: Drivers of supplier power in the fruit & vegetables market in Europe, 2009 57
Figure 32: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Europe, 2009 58
Figure 33: Factors influencing the threat of substitutes in the fruit & vegetables market in Europe, 2009 59
Figure 34: Drivers of degree of rivalry in the fruit & vegetables market in Europe, 2009 60
Figure 35: Europe fruit & vegetables market value forecast: $ billion, 2009–14 61
Figure 36: Europe fruit & vegetables market volume forecast: million tonnes, 2009–14 63
Figure 37: Belgium fruit & vegetables market value: $ billion, 2005–09(e) 65
Figure 38: Belgium fruit & vegetables market volume: million tonnes, 2005–09(e) 66
Figure 39: Belgium fruit & vegetables market segmentation I:% share, by value, 2009(e) 67
Figure 40: Belgium fruit & vegetables market segmentation II: % share, by value, 2009(e) 68
Figure 41: Forces driving competition in the fruit & vegetables market in Belgium, 2009 69
Figure 42: Drivers of buyer power in the fruit & vegetables market in Belgium, 2009 70
Figure 43: Drivers of supplier power in the fruit & vegetables market in Belgium, 2009 71
Figure 44: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Belgium, 2009 72
Figure 45: Factors influencing the threat of substitutes in the fruit & vegetables market in Belgium, 2009 73
Figure 46: Drivers of degree of rivalry in the fruit & vegetables market in Belgium, 2009 74
Figure 47: Belgium fruit & vegetables market value forecast: $ billion, 2009–14 75
Figure 48: Belgium fruit & vegetables market volume forecast: million tonnes, 2009–14 76
Figure 49: Canada fruit & vegetables market value: $ billion, 2005–09(e) 80
Figure 50: Canada fruit & vegetables market volume: million tonnes, 2005–09(e) 81
Figure 51: Canada fruit & vegetables market segmentation I:% share, by value, 2009(e) 82
Figure 52: Canada fruit & vegetables market segmentation II: % share, by value, 2009(e) 83
Figure 53: Forces driving competition in the fruit & vegetables market in Canada, 2009 84
Figure 54: Drivers of buyer power in the fruit & vegetables market in Canada, 2009 85
Figure 55: Drivers of supplier power in the fruit & vegetables market in Canada, 2009 86
Figure 56: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Canada, 2009 87
Figure 57: Factors influencing the threat of substitutes in the fruit & vegetables market in Canada, 2009 88
Figure 58: Drivers of degree of rivalry in the fruit & vegetables market in Canada, 2009 89
Figure 59: Canada fruit & vegetables market value forecast: $ billion, 2009–14 90
Figure 60: Canada fruit & vegetables market volume forecast: million tonnes, 2009–14 91
Figure 61: China fruit & vegetables market value: $ billion, 2005–09(e) 95
Figure 62: China fruit & vegetables market volume: million tonnes, 2005–09(e) 96
Figure 63: China fruit & vegetables market segmentation I:% share, by value, 2009(e) 97
Figure 64: China fruit & vegetables market segmentation II: % share, by value, 2009(e) 98
Figure 65: Forces driving competition in the fruit & vegetables market in China, 2009 99
Figure 66: Drivers of buyer power in the fruit & vegetables market in China, 2009 100
Figure 67: Drivers of supplier power in the fruit & vegetables market in China, 2009 101
Figure 68: Factors influencing the likelihood of new entrants in the fruit & vegetables market in China, 2009 102
Figure 69: Factors influencing the threat of substitutes in the fruit & vegetables market in China, 2009 103
Figure 70: Drivers of degree of rivalry in the fruit & vegetables market in China, 2009 104
Figure 71: China fruit & vegetables market value forecast: $ billion, 2009–14 105
Figure 72: China fruit & vegetables market volume forecast: million tonnes, 2009–14 106
Figure 73: France fruit & vegetables market value: $ billion, 2005–09(e) 110
Figure 74: France fruit & vegetables market volume: million tonnes, 2005–09(e) 111
Figure 75: France fruit & vegetables market segmentation I:% share, by value, 2009(e) 112
Figure 76: France fruit & vegetables market segmentation II: % share, by value, 2009(e) 113
Figure 77: Forces driving competition in the fruit & vegetables market in France, 2009 114
Figure 78: Drivers of buyer power in the fruit & vegetables market in France, 2009 115
Figure 79: Drivers of supplier power in the fruit & vegetables market in France, 2009 116
Figure 80: Factors influencing the likelihood of new entrants in the fruit & vegetables market in France, 2009 117
Figure 81: Factors influencing the threat of substitutes in the fruit & vegetables market in France, 2009 118
Figure 82: Drivers of degree of rivalry in the fruit & vegetables market in France, 2009 119
Figure 83: France fruit & vegetables market value forecast: $ billion, 2009–14 120
Figure 84: France fruit & vegetables market volume forecast: million tonnes, 2009–14 121
Figure 85: Germany fruit & vegetables market value: $ billion, 2005–09(e) 125
Figure 86: Germany fruit & vegetables market volume: million tonnes, 2005–09(e) 126
Figure 87: Germany fruit & vegetables market segmentation I:% share, by value, 2009(e) 127
Figure 88: Germany fruit & vegetables market segmentation II: % share, by value, 2009(e) 128
Figure 89: Forces driving competition in the fruit & vegetables market in Germany, 2009 129
Figure 90: Drivers of buyer power in the fruit & vegetables market in Germany, 2009 130
Figure 91: Drivers of supplier power in the fruit & vegetables market in Germany, 2009 131
Figure 92: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Germany, 2009 132
Figure 93: Factors influencing the threat of substitutes in the fruit & vegetables market in Germany, 2009 133
Figure 94: Drivers of degree of rivalry in the fruit & vegetables market in Germany, 2009 134
Figure 95: Germany fruit & vegetables market value forecast: $ billion, 2009–14 135
Figure 96: Germany fruit & vegetables market volume forecast: million tonnes, 2009–14 136
Figure 97: Italy fruit & vegetables market value: $ billion, 2005–09(e) 140
Figure 98: Italy fruit & vegetables market volume: million tonnes, 2005–09(e) 141
Figure 99: Italy fruit & vegetables market segmentation I:% share, by value, 2009(e) 142
Figure 100: Italy fruit & vegetables market segmentation II: % share, by value, 2009(e) 143
Figure 101: Forces driving competition in the fruit & vegetables market in Italy, 2009 144
Figure 102: Drivers of buyer power in the fruit & vegetables market in Italy, 2009 145
Figure 103: Drivers of supplier power in the fruit & vegetables market in Italy, 2009 146
Figure 104: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Italy, 2009 147
Figure 105: Factors influencing the threat of substitutes in the fruit & vegetables market in Italy, 2009 148
Figure 106: Drivers of degree of rivalry in the fruit & vegetables market in Italy, 2009 149
Figure 107: Italy fruit & vegetables market value forecast: $ billion, 2009–14 150
Figure 108: Italy fruit & vegetables market volume forecast: million tonnes, 2009–14 151
Figure 109: Japan fruit & vegetables market value: $ billion, 2005–09(e) 155
Figure 110: Japan fruit & vegetables market volume: million tonnes, 2005–09(e) 156
Figure 111: Japan fruit & vegetables market segmentation I:% share, by value, 2009(e) 157
Figure 112: Japan fruit & vegetables market segmentation II: % share, by value, 2009(e) 158
Figure 113: Forces driving competition in the fruit & vegetables market in Japan, 2009 159
Figure 114: Drivers of buyer power in the fruit & vegetables market in Japan, 2009 160
Figure 115: Drivers of supplier power in the fruit & vegetables market in Japan, 2009 161
Figure 116: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Japan, 2009 162
Figure 117: Factors influencing the threat of substitutes in the fruit & vegetables market in Japan, 2009 163
Figure 118: Drivers of degree of rivalry in the fruit & vegetables market in Japan, 2009 164
Figure 119: Japan fruit & vegetables market value forecast: $ billion, 2009–14 165
Figure 120: Japan fruit & vegetables market volume forecast: million tonnes, 2009–14 166
Figure 121: Netherlands fruit & vegetables market value: $ billion, 2005–09(e) 170
Figure 122: Netherlands fruit & vegetables market volume: million tonnes, 2005–09(e) 171
Figure 123: Netherlands fruit & vegetables market segmentation I:% share, by value, 2009(e) 172
Figure 124: Netherlands fruit & vegetables market segmentation II: % share, by value, 2009(e) 173
Figure 125: Forces driving competition in the fruit & vegetables market in the Netherlands, 2009 174
Figure 126: Drivers of buyer power in the fruit & vegetables market in the Netherlands, 2009 175
Figure 127: Drivers of supplier power in the fruit & vegetables market in the Netherlands, 2009 176
Figure 128: Factors influencing the likelihood of new entrants in the fruit & vegetables market in the Netherlands, 2009 177
Figure 129: Factors influencing the threat of substitutes in the fruit & vegetables market in the Netherlands, 2009 178
Figure 130: Drivers of degree of rivalry in the fruit & vegetables market in the Netherlands, 2009 179
Figure 131: Netherlands fruit & vegetables market value forecast: $ billion, 2009–14 181
Figure 132: Netherlands fruit & vegetables market volume forecast: million tonnes, 2009–14 182
Figure 133: Spain fruit & vegetables market value: $ billion, 2005–09(e) 186
Figure 134: Spain fruit & vegetables market volume: million tonnes, 2005–09(e) 187
Figure 135: Spain fruit & vegetables market segmentation I:% share, by value, 2009(e) 188
Figure 136: Spain fruit & vegetables market segmentation II: % share, by value, 2009(e) 189
Figure 137: Forces driving competition in the fruit & vegetables market in Spain, 2009 190
Figure 138: Drivers of buyer power in the fruit & vegetables market in Spain, 2009 191
Figure 139: Drivers of supplier power in the fruit & vegetables market in Spain, 2009 192
Figure 140: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Spain, 2009 193
Figure 141: Factors influencing the threat of substitutes in the fruit & vegetables market in Spain, 2009 194
Figure 142: Drivers of degree of rivalry in the fruit & vegetables market in Spain, 2009 195
Figure 143: Spain fruit & vegetables market value forecast: $ billion, 2009–14 196
Figure 144: Spain fruit & vegetables market volume forecast: million tonnes, 2009–14 197
Figure 145: United Kingdom fruit & vegetables market value: $ billion, 2005–09(e) 201
Figure 146: United Kingdom fruit & vegetables market volume: million tonnes, 2005–09(e) 202
Figure 147: United Kingdom fruit & vegetables market segmentation I:% share, by value, 2009(e) 203
Figure 148: United Kingdom fruit & vegetables market segmentation II: % share, by value, 2009(e) 204
Figure 149: Forces driving competition in the fruit & vegetables market in the United Kingdom, 2009 205
Figure 150: Drivers of buyer power in the fruit & vegetables market in the United Kingdom, 2009 206
Figure 151: Drivers of supplier power in the fruit & vegetables market in the United Kingdom, 2009 207
Figure 152: Factors influencing the likelihood of new entrants in the fruit & vegetables market in the United Kingdom, 2009 209
Figure 153: Factors influencing the threat of substitutes in the fruit & vegetables market in the United Kingdom, 2009 210
Figure 154: Drivers of degree of rivalry in the fruit & vegetables market in the United Kingdom, 2009 211
Figure 155: United Kingdom fruit & vegetables market value forecast: $ billion, 2009–14 213
Figure 156: United Kingdom fruit & vegetables market volume forecast: million tonnes, 2009–14 214
Figure 157: United States fruit & vegetables market value: $ billion, 2005–09(e) 218
Figure 158: United States fruit & vegetables market volume: million tonnes, 2005–09(e) 219
Figure 159: United States fruit & vegetables market segmentation I:% share, by value, 2009(e) 220
Figure 160: United States fruit & vegetables market segmentation II: % share, by value, 2009(e) 221
Figure 161: Forces driving competition in the fruit & vegetables market in the United States, 2009 222
Figure 162: Drivers of buyer power in the fruit & vegetables market in the United States, 2009 223
Figure 163: Drivers of supplier power in the fruit & vegetables market in the United States, 2009 224
Figure 164: Factors influencing the likelihood of new entrants in the fruit & vegetables market in the United States, 2009 225
Figure 165: Factors influencing the threat of substitutes in the fruit & vegetables market in the United States, 2009 226
Figure 166: Drivers of degree of rivalry in the fruit & vegetables market in the United States, 2009 227
Figure 167: United States fruit & vegetables market value forecast: $ billion, 2009–14 228
Figure 168: United States fruit & vegetables market volume forecast: million tonnes, 2009–14 229
Figure 169: Carrefour S.A.: revenues & profitability 235
Figure 170: Carrefour S.A.: assets & liabilities 236
Figure 171: Safeway Inc: revenues & profitability 239
Figure 172: Safeway Inc: assets & liabilities 240
Figure 173: The Kroger Co.: revenues & profitability 245
Figure 174: The Kroger Co.: assets & liabilities 246
Figure 175: Wal-Mart Stores, Inc.: revenues & profitability 250
Figure 176: Wal-Mart Stores, Inc.: assets & liabilities 251

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