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Home > Market Research > Financial Services > Winning New Product Development Strategies in Financial Services: Building a profitable culture for

Winning New Product Development Strategies in Financial Services: Building a profitable culture for

Winning New Product Development Strategies in Financial Services: Building a profitable culture for NPD success

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Market Study
Published: October 2004
Pages: 144
Tables: For full details, please email keithw@cmsinfo.com
From: USD 1530.00   Buy Now!
Research from: Business Insights
Sector: Financial Services


The new strategic management report ‘Winning New Product Development Strategies in Financial Services: Building a profitable culture for NPD success’ aims to dispel the myth that innovation and financial services do not mix. This report examines the reasons why many in the sector have difficulties in implementing innovative projects and offers step-by-step guidelines on how each step of the NPD process can be integrated into organizational culture. An industry survey illustrates the factors that determine success and failure in NPD.

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For full details, please email keithw@cmsinfo.com

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